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Search Engine Optimization, Or SEO, Is Defined As Any Practice Or Technique Whose End Goal Is To Improve Your Website's Ranking In The Search Engines. In Fact, 80 Percent Of Online Traffic Comes From Search Engines, So You Can See Why Learning SEO Is Very Important. Welcome To SEO.Valuearticles.Com. As You Explore This Site, You'll Discover...
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What's the most important part of an SEO campaign?
Author: Jeremy L. Knauff

If you're like many of the business owners that are beginning to see the importance of search engine optimization as a marketing tool, chances are that you've come across quite a bit of contradictory information. You've probably heard a dozen opinions of what the most important part of your SEO campaign is - everything from links to title tags and everything in between.

The fact of the matter is that selecting the right keyword phrases is the single most important aspect of any SEO campaign. If you choose keywords that are too competitive you may never achieve any ranking for them, and if you choose keywords that no one searches for you will not receive any traffic even if your web site ranks #1. That's why it's so important to put a little extra effort into your keyword selection or hire a professional to do it. Let's say that you are a real estate agent in Tampa, Florida who wants to generate additional business from the internet. While it may sound great to target the keyword phrase "real estate" because it gets over 67,000 searches each day, you would really be much better off targeting a keyword phrase like "tampa bay waterfront real estate" which gets about 6 searches each day. Visitors searching for 3-4 word keyword phrases are more likely to convert to clients than those searching for more general keyword phrases. When coupled with the competition you'll face for a general term like "real estate" you're ROI quickly dissipates, despite the high number of daily searches. You have to consider that someone using the keyword phrase "real estate" could be any number of people outside of our target market, such as a person looking for general real estate information, a person looking for a career in real estate, or a person looking for real estate in a location that you don't serve.

By choosing keyword phrases based on relevance, traffic and competition you will get the highest ROI out of your SEO campaign and see results more quickly.

About the author:

Jeremy L. Knauff is the CEO & founder of Wildfire Marketing Group, a Search Engine Optimizaton Company specializing in helping small companies compete with large companies.

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What is SEO and what can it do for you? SEO stands for Search Engine Optimization and should be defined as "making your web site search engine friendly to improve your rankings and bring in more traffic". Many people look at it as "tricking the search engines into giving me #1 rankings" however. Understand that #1 rankings aren't your goal, boosting your qualified traffic is what you are looking for. Ranking in the top ten for a popular keyword related to your business will bring in much more business than being #1 for "Spanish Decorative Wall Paper" (especially if you sell golf clubs). There are two ways to go about this, you can try to trick the search engines, or you can apply some basic tips to your site to improve your rankings safely. =========== SEO Tricks =========== People who see all the top ten rankings we acquire for customers (http://www.marketinghosting.com/seo.htm#proof) are constantly asking us, "what's the trick?" The truth is tricks only work for a...
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