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Search Engine Optimization, Or SEO, Is Defined As Any Practice Or Technique Whose End Goal Is To Improve Your Website's Ranking In The Search Engines. In Fact, 80 Percent Of Online Traffic Comes From Search Engines, So You Can See Why Learning SEO Is Very Important. Welcome To SEO.Valuearticles.Com. As
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Everything You Must Know About Search Engine Optimization, SEO, SEO Services, SEO Optimization, SEO Company, And Search Engine Optimization Services.
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SEO - keywords - image and alt tags
Author:
Lee Rixon
Last time we talked about the always visible elements on the page, specifically headings and visible text. If you have done a good job, you have 'threaded' your key phrase into the headings, title and content and still have excellent copy. It is important to get high rankings on the search engines, but that won't count if your page copy is gibberish because its stuffed with your key phrase.
Next we will look at the 'sometimes visible' elements on the page. Specifically these are the 'alt' tags on each image, and the text descriptions associated with hyperlinks. I call these 'sometimes visible' as they only appear after the cursor has been resting over the element for a little while.
The 'alt' tag on an image is an alternate description that is loaded if the browser has its image loading turned off. This used to be important when people surfed the web using slow modems, but these days, hardly anyone has their image loading turned off. This gives us an excellent opportunity to put content into the page that can be loaded with our key phrase.
Again, be aware that the 'alt' tag description will show if the cursor is left over that image for any length of time, so you still have to write good copy, but as its an image description, there is a little more latitude than with visible copy.
The same is true for hyperlinks. There is an optional elemt called 'title' that again only shows when the cursor moves over the hyperlink, and is really designed to give the user a bit more information about the hyperlink.
Great! - another place for us to put our key phrase. Again, its worth repeating that this text is still visible, so don't go overboard, but some creative writing should allow you to do some threading.
More later.....
About the Author
Lee is one of the principals at Spinnaker Systems which provides Web related services to the small business owner. Lee can be contacted at lee@spinnakersystems.com and is a regular contributor to the Spinnaker Blog
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A Quick Note
From The Publisher...
If you like the article above, you may be
interested in the following article which is also related to SEO...
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Ranking your website highly on one of the "big three" search
engines (Google, Yahoo or MSN) is a daunting task let alone
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websites out there that have first page rankings across them all
- how do they do it?
While all of the major search engines use different algorithms
the end goal of all three is the same: to provide the searcher
with the most relevant results available. It is this one common
thread that makes it possible for an SEO to rank a website
highly across all the major engines. While there are a variety
of factors at play and an even wider variation in the weight
each of these factors are given - the possible variations that
can produce relevant results are limited.
For example, if inbound links are given 0% weight then
insignificant sites will ranki highly for high-competition
phrases. Many... |
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SearchDay | SEO Dreams are Made of This (Search Engine Watch) Today's search engine marketing news and opinion: SEO Dreams are Made of This; The Future of Google's Search Personalization; Jerry Yang to Step Down as Yahoo CEO; and more. Bill Casey Opens Full-Service Web Site Design, Development and Search Engine Optimization (SEO) Firm (PRWeb via Yahoo! News) New Atlanta web site design and SEO firm gives small and medium sized businesses a simple and effective path to creative, profitable web sites. Bill Casey Consulting provides all the web services a business needs, gauges its success on the profitability of its clients' sites, and streamlines the development process to lessen client burdens. SEO Reports - Keyword phrases are important (About.com) Ironically, keywords are important for SEO. I say ironically, because most people assume that means the tag and leave it at that. But search engines stopped using... Is Bounce Rate a Google Ranking Factor? (WebProNews) Bounce rates are a metric that may become more of a factor as SEOs struggle with the ever-changing world of SERPs, which some are predicting to be become much more personalized over the coming year. As discussed in an interview with Mike McDonald (video below), big name SEO Bruce Clay notes that going forward, SEOs are going to have to look at analytics, measure traffic, bounce rates, action, ... |
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