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SEO - keywords - image and alt tags
Author:
Lee Rixon
Last time we talked about the always visible elements on the page, specifically headings and visible text. If you have done a good job, you have 'threaded' your key phrase into the headings, title and content and still have excellent copy. It is important to get high rankings on the search engines, but that won't count if your page copy is gibberish because its stuffed with your key phrase.
Next we will look at the 'sometimes visible' elements on the page. Specifically these are the 'alt' tags on each image, and the text descriptions associated with hyperlinks. I call these 'sometimes visible' as they only appear after the cursor has been resting over the element for a little while.
The 'alt' tag on an image is an alternate description that is loaded if the browser has its image loading turned off. This used to be important when people surfed the web using slow modems, but these days, hardly anyone has their image loading turned off. This gives us an excellent opportunity to put content into the page that can be loaded with our key phrase.
Again, be aware that the 'alt' tag description will show if the cursor is left over that image for any length of time, so you still have to write good copy, but as its an image description, there is a little more latitude than with visible copy.
The same is true for hyperlinks. There is an optional elemt called 'title' that again only shows when the cursor moves over the hyperlink, and is really designed to give the user a bit more information about the hyperlink.
Great! - another place for us to put our key phrase. Again, its worth repeating that this text is still visible, so don't go overboard, but some creative writing should allow you to do some threading.
More later.....
About the Author
Lee is one of the principals at Spinnaker Systems which provides Web related services to the small business owner. Lee can be contacted at lee@spinnakersystems.com and is a regular contributor to the Spinnaker Blog
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A Quick Note
From The Publisher...
If you like the article above, you may be
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SEO: The Good, The Bad And The Ugly |
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I seem to have created quite a stir, on a particular SEO forum recently. In fact, rumor has it, at one point, my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap" was the hottest topic discussed on this particular forum.
The aforementioned article was also bestowed the title of, "Worst SEO Article Ever" by someone on the forum.
Why all the animus? I have no idea. Perhaps they view me as a threat to their livelihood. Whatever the reason, certain SEO's seem to be taking my articles personally. That's their problem!
My articles are not aimed directly at SEO's or search engines per se. My articles are aimed at the people who utilize their services.
I'm trying to get these people to realize, they can't depend solely on search engines and search engine optimization. You have to have a multi-pronged attack.
I don't depend on the search engines! I never have. I refuse to play that game. My traffic comes from the dozens of articles I've written that have been picked... |
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SEO Miracle Presents Platinum SEO Service Package SEO Miracle has decided to present its new and final SEO service package for this year called the Platinum package.Miami Beach, FL (PRWEB) May 22, 2012 An SEO service has taken a totally different meaning since Google presented its PageRank algorithm. Ever since then, website owners are trying to find the best and most affordable SEO service in order to lead them to a higher ranking in search ... SEO, Why You Are Doing it Wrong Trent Harbour was site got bit by Penguin. This is a cautionary tale of missteps towards the problem of ranking on search engines. It is also an examination into why small businesses are completely at a loss as to what constitutes “ethical” SEO. Web Seo Pros Announces new discounted SEO packages available to to Customers from Now Until the End of June Web Seo Pros Announces new discounted SEO packages available to to Customers from Now Until the End of June Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search ... SEO vs. PPC: Knowing Which Is Right for Your Website Your choice will depend on your budget and how fast you want to build traffic. |
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