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SEO and SEM common Terms

Author: Freddie Aguilar

SEO = Search Engine Optimization

Search Engine Optimization is the process of scientifically tweaking a particular website's pages in order to get a good rank from major search engines for a competitive keyword or group of keywords.

SEM = Search Engine Marketing

Search Engine Marketing is one effective example Internet Marketing that involves search engine optimization. This involves planning and executing right methods to target and get quality traffic to a particular website and convert this traffic into sales or signups.

SEO Specialist = Search Engine Optimization Specialist

Previously called Search Engine Optimizers (SEO) but revised to SEO Specialist to give way and prohibit confusion with search engine optimization as SEO. This term is use to describe a professional practitioner performing effective search engine optimization procedures.

SEM Specialist = Search Engine Marketing Specialist

Term used to describe a professional that analyzes a certain website and recommend a particular procedure to perform in order to get the desired traffic and sales.

White Hat Procedure

Search Engine Optimization procedure that comply with search engines rules. Also know as ethical procedure.

Black Hat Procedure

Search Engine Optimization procedure that did not comply with search engine rules. Widely used by many SEO specialist to get a good rank in a shorter period of time. Effective but very dangerous procedure that may cause a certain website removed from major search engine's database.

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Operator of SEM | SEO Philippines

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A Quick Note From The Publisher...

If you like the article above, you may be interested in the following article which is also related to SEO...

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How does web content really affect SEO? It's often said that the answer is simply that content does not affect SEO very much-it's all about more technical issues. Yet a website's content still plays an enormous and fairly direct role in search engine ranking. Of course, the whole goal of the search engines' ranking schemes is precisely to deliver good, relevant content to users. The mechanism for how search engines select and reward good, relevant content is essentially just a technical issue, though admittedly an extremely important technical issue. But even in purely technical, mechanistic, terms, web content affects search engine rankings three ways: 1. inbound links 2. website mass 3. keyword optimization 1. Web Content and Inbound Links Inbound links are the number-one factor in getting search engine rankings. They also yield plenty of traffic on their own. The importance of links is what has led many people to say that content is no longer important. But those...

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