When you first launch a website, you naturally want all the content crammed into it that you can lay hands on. But if it's real traffic you're looking for, consider taking a more patient approach.

Anyone involved in SEO can tell you that organic growth of relevant content is the most successful long term strategy for search engine placement. When people read that, however, their brains toss the part they don't understand or want to deal with: “organic.” What they see is “successful long term strategy” and “search engine placement.” And that's where the trouble starts, because it's the organic growth that does the work.

What do people mean when they talk about organic growth?

Organic growth means slow, steady, continual growth - the way plants and animals grow. When Google ranks your site they look for this pattern of growth to help determine whether your site is “for real.” Think of an informational site you visit a lot, a forum perhaps, or a site like Wikipedia. Those sites did not spring into being overnight, chock full of content and with a hundred links pointing to them. They started as miniatures of themselves, and as people posted messages and articles they got bigger and bigger.

How can this be harnessed to help promote a website?

Timing of updates can be more important than size of updates. A lot of webmasters have a hard time updating their site regularly. They have day jobs, families, and other websites to run. This can lead to a tendency to update sites in large infrequent chunks.

To get the maximum benefit from your updates, do this instead: When you get time to update your site, prepare and arrange your new content so that it can be uploaded in small pieces. Get everything ready to go so that the only task remaining is the actual publish. Then upload each small piece separately, allowing a day or two to pass between each upload.

By doing this your website ends up with the same content, but search engines monitoring how frequently you update will see a pattern of steady growth. You can still write or gather all your content in one fell swoop, just dole it out to your webserver slowly instead of as a single publish. You won't see immediate results, but give this a month or two and search engines will take notice, to your benefit.

About The Author

Daniel Detlaf is a lifelong student and one-time Day Trader with a few things to say about internet marketing. Visit the home of his ebook "Make An Honest Living" at: http://www.makeanhonestliving.com.

A Quick Note From The Publisher... If you like the article above, you may be interested in the following article which is also related to SEO... SEO Consultants What is it When you first realize that internet businesses are quite successful, then you want to jump into the Search Engine Marketing train as too... good decision! After that important conclusion, you will need to think if your company, whether for the type of business, number of employees or for the turnover, may hire an SEM - SEO Company to take care of your search marketing venture or if it's wiser to have an in-house team to take care of it. Of course, if you decide to have an external SEO and SEM provider, it's clear that you will not have to worry about the day-by-day of the internet efforts, as there will be professionals taking care of that for you. Say you have a Marketing team into your company, but none of them is a Search Engine Marketing Expert, and even they heard -perhaps as much as you- what SEO, PPC and Press Releases are, probably they have not experience on the SEM arena to take important decisions or to understand how, when and what for...

SEO, SEO News

Future of SEO: Change, Convergence, Collaboration The way you work, the tools you use, and your approach to SEO has changed. Be open to changing the way you think about SEO and willing to change the way you view the search world. Take advantage of these opportunities, tools, and platforms. Slingshot SEO Names John Lawrence VP of Applications Development INDIANAPOLIS, IN-- - Slingshot SEO, the innovative firm delivering digital relevance to deserving brands, has announced that John Lawrence has joined its growing team as VP of Applications Development.Lawrence ... 8 SEO Tips That Take 15 Minutes or Less Implementing a full SEO campaign from scratch can be a large commitment for any company. However, there are a number of website tweaks that can be accomplished in 15 minutes or less that could increase your traffic immediately. Conductor Searchlight Now Includes Enhanced Task Management and SEO Workflow Features for Faster Results and ... NEW YORK, NY-- - Conductor , the leading provider of SEO technology software , announces the launch of a suite of innovative SEO workflow and task management features available in its leading SEO platform, ...