1) Lack of Targeted Keywords and Phrases A lack of targeted keywords and phrases can make or break your site. When a searcher goes to a search engine or directory and types in a keyword or keyword phrase that you would like to be found for - but you don't have these particular keywords and phrases on your site - then that searcher will most likely not be able to find you. 2) Poorly Written Content Site content is the absolute number one draw for both search engine spiders and search engine/directory users. If your content is badly written, is never updated, or is not relevant to what you want to be found for, than your site is neither search engine friendly or user-friendly. In addition, your content absolutely must have targeted keywords and phrases (see mistake number 1). Well-written content is what search engine spiders feed on, and content is the key to high rankings.

3) Black Hat SEO Techniques Black Hat search engine optimization includes techniques that are unethical and frowned upon by search engine spiders. These techniques include keyword stuffing, doorway pages, invisible text, and more. These practices actually do raise your site ranking. However, search engine spiders have become very aware of Black Hat seo techniques and can spot them pretty easily (and ban your site). Don't go for the quick fix; learn how to optimize your site for the long haul. 4) Using Meta Tags Improperly or Not At All Meta tags include title tags, keyword tags, and description tags. While not the absolute most important component in search engine optimization (that spot is reserved for keywords and content), they do have an important part to play. Make sure to include all these tags in every page of your site, and target them for each individual page. 5) Badly Designed Sites Ineffective site design includes lack of clear navigation, poorly designed frames, and large,load-intensive graphics. Search engine spiders can actually be blocked from crawling sites that are not well-designed, so it's a major part of search engine optimization.
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A Quick Note From The Publisher... If you like the article above, you may be interested in the following article which is also related to SEO... The 7 Points of Do It Yourself SEO Ever felt intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? Ever been horrified by the huge fees the experts charge, putting search engine optimization beyond your own means? Ever thought: What exactly is search engine optimization anyway, and can I do it myself? The answer is: Yes, you can! The basics of search engine optimisation in applied web marketing are simple. It's all to do with the keyword content of your text copy, and can be summarised in seven points. 1. Register a good domain name which reflects what your site is about. Even if you are an established business, don't register www.FredJones.com if you make widgets. Rather, you want to register something like www.BestWidgets.com because that would inspire confidence in people looking for quality widgets who would not necessarily have heard of Fred Jones the widget-maker. 2. Name your page URLs based on reasons similar to the above for your web...

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