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Search Engine Optimization, Or SEO, Is Defined As Any Practice Or Technique Whose End Goal Is To Improve Your Website's Ranking In The Search Engines. In Fact, 80 Percent Of Online Traffic Comes From Search Engines, So You Can See Why Learning SEO Is Very Important. Welcome To SEO.Valuearticles.Com. As
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Don't Make the Top 30 SEO Mistake
Author: Michael Murray, VP of Fathom SEO
SEO consultants will tell you that you need to be in the Top 30 or you can pretty much give up any hope of getting a visitor to your web site.
Yes, there is truth in that Top 30 goal. Occasionally, a potential customer will make his or her way to the #30 position in search of a particular product or service. The odds just aren't that high.
Yet, industry research and ongoing search engine user behavior analysis shows that most people will focus on the first few results. Who can blame them? It takes a great deal of patience to wade through the rest of the options.
It's going to mean a great deal more if you can get that prized search term in the Top 10 (first screen) or even the Top 3 or Top 5 with the right SEO marketing strategies.
With so much competition, is that even possible? Yes - if you're realistic. Here's the key: don't spend an inordinate amount of time in the single keyword "cars" if you offer something more specific, such as "automotive accessories." You stand a much better chance of getting that coveted top spot with a more reasonable search phrase.
Don't ignore those single words if they really represent what you do. Generally, single words have a fighting chance if other SEO factors are rooting for you along the way, including pages with lots of content, options to include content up high, other pages featuring the same keyword, a domain name with the keyword, a page name with the keyword and plenty of link popularity built around the keyword. You just have to tie it all together.
Obviously, fewer people search for "automotive accessories" than "cars." But you'll be able to reach more search engine users - and prospective customers - if you frame most of your SEO strategy around specific search engine phrases that adequately reflect what you do. Join the Top 10 Club and reap the benefits.
About the Author
Michael Murray is vice president of Fathom SEO, an Ohio-based search engine optimization firm. He authored the “U.S. Manufacturers Resist Natural Search Engine Optimization and Online Sales Leads” study and a white paper, "Search Engine Marketing: Get in the Game." michael@fathomseo.com
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A Quick Note
From The Publisher...
If you like the article above, you may be
interested in the following article which is also related to SEO...
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The Best Place to Put SEO Copy on Your Web Page |
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It seems like a funny question to me, but it gets asked a lot. "Where should the SEO copy go on my Web page?" That question gets asked so much because there are several pieces of out-of-date information, rumors and myths with regard to text placement, when writing SEO copy.
For instance, many absolutely swear that the copy has to be as high up on the page as possible for the search engines to find it. Not true. The spiders will find the text regardless of where it is on your page. Others say all your text has to be in one block. Also not true. The spiders will find the text regardless of where it is on your page.
Other statements I've heard regarding text placement include:
· Your headline must appear at the very top of the page.
· Copy placed inside tables throws the search engines off.
· Copy must be positioned above the fold to be found by the spiders.
None of these are true. The spiders will find the text regardless of where it is on your page. (Or did... |
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Web Seo Pros Announces new discounted SEO packages available to to Customers from Now Until the End of June Web Seo Pros Announces new discounted SEO packages available to to Customers from Now Until the End of June Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search ... SEO Company Surviving Despite the Deep Freeze SEO Traffic Lab’s Clients are not Affected by the Penguin(PRWEB UK) 19 May 2012 SEO Traffic Lab, the Lincolnshire based SEO Company, are extremely pleased to announce that all of their clients have still maintained their search engine position. This is despite many other businesses experiencing fluctuations in search engine position over the last few weeks or so. Hundreds of company websites ... SEO Inc. Adds Social Media Training to SEO Course at UCSD CARLSBAD, Calif., May 8, 2012 /PRNewswire/ -- "Search Engine Optimization (SEO) and Marketing," a course taught by SEO Inc., a Carlsbad, CA based search engine marketing company , will be back ... SEO Miracle Presents Silver SEO Service Package SEO service has become one of the most frequently used services and SEO Miracle is now presenting their new Silver SEO service package.Miami Beach, FL (PRWEB) May 12, 2012 SEO services are really helpful when a person owns a business and wants to promote that business online, allowing Internet users to find it easily. For those who are not familiar with the SEO term, it is an abbreviation for ... |
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